Glossary of Terms

In an effort to provide our clients with a better understanding of the more commonly used Internet terminology, we have created this Glossary of Internet Terms, Abbreviations and Acronyms.

 

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

OCR (Optical Character Recognition)  ::   Software that converts scanned images of text documents into files, which can then be imported into a word processor.

ODBC (Open Database Connectivity)  ::   A standard database access method developed by Microsoft Corporation. The goal of ODBC is to make it possible to access any data from any application, regardless of which Database Management System (DBMS) is handling the data.

ODP (Open Directory Project)  ::   A web directory owned by AOL, and staffed by volunteers.
Offline: When you are not connected to the Internet, you are offline

OLR: (Offline Reader) An OLR is a program that enables you to connect to an online system, download your e-mails, read and reply to them offline and then send back your replies.

Online  ::   Being connected to the Internet via an ISP or OSP. Used as an adjective to describe a variety of activities that you can do on the Internet, for example: online chat, online shopping, and online games.

Online Marketing  ::   A general term referring to all types of marketing online, including use of search engines, banner ads, e-mail campaigns and other online media buys to drive visitors to your Web site.

Optimization  ::   Changes made to a Web page to improve the positioning of that page with one or more search engines. A means of helping potential customers or visitors to find a Web site. Optimization may involve design and layout changes, new text for the title-tags, meta-tags, alt- attributes, headings, and changes to the first 200-250 words of the main text.

OS (Operating System)  ::   DOS, Windows 3.1, Windows 98, UNIX, OS2, etc. are basic operating systems for computers. Also known as an "OS," this is the software that communicates with computer hardware on the most basic level. Without an operating system, no software programs can run.

The OS is what allocates memory, processes tasks, accesses disks and peripherials, and serves as the user interface. With an operating system, like Windows, the Mac OS, or Linux, developers can write code using a standard programming interface (known as an API).

Without an operating system, programmers would have to write about ten times as much code to get the same results.

Outbound Link  ::   A link from a page of your site to another site.

Overture  ::   A pay per click search engine.

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