Glossary of Terms

In an effort to provide our clients with a better understanding of the more commonly used Internet terminology, we have created this Glossary of Internet Terms, Abbreviations and Acronyms.

 

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

Kbps  ::   (Kilobits per second 1 kilobit = 1,000 bits) is a measurement of digital transmission speeds.

Key  ::   A password or table needed to decipher encoded data.

Keyword  ::   A word used to search for or describe information on the Web.

Keyword Density  ::   A measure of the number of times keywords occur within a web page's text divided by the total number of words on a web page.

Keyword Phrase  ::   A phrase which forms (part of) a search engine query.

Keyword Stuffing  ::   Stuffing a page with a large number of keywords or repeating the same keyword over and over again.

Keyword(s)  ::   The descriptive text included in HTML programming which is indexed by search engines. E.g. keywords such as motor, engine, tires, etc. would be included in a site geared to automobiles.

Keywords tag  ::   A meta tag that allows the author to emphasize the importance of strategic words and phrases used within a Web page. Some search engines respond to this information, others ignore it.